HAIR LOVE means to Elchim a story that began in Milan in 1945, made of Italian innovation and manufacture of products for professionals in the respect of all types of hair.
We are not interested in objects that are not filled of love. We are interested that in every component we recognize the single hand that has worked here in Italy. We are interested in knowing what to do to improve the quality of our products and the life of those who use them. Because if there is a value, among the many that our family has transmitted since 1945, it is that quality is the only guarantee for our future. By choosing our products you will have in your hands the most ergonomic professional tools in the world. Light, balanced, silent and equipped with advanced technology to seal the cuticles of the hair while preserving health and beauty.
"In the professional appliance market, I want integrity and honesty to drive the elchim brand. I’m only interested in what we will do to improve the quality of life of the people who use our products. Because if there is anything among the many things my grandparents, the founders of the company, taught me, it is that the quality of what we do every day is the only guarantee we have for our future."